6 Places to Look for Website Design Inspiration


Choosing a website layout can be difficult when there are so many to choose from. 

From basic, laid-back options to intricate concepts with tech-savvy characteristics, there is an option out there to fit your vision. 

The tricky part just comes down to intersecting a design you love with the functionality you need to keep your site successful.

Your Competition

There is no better place to look for website design inspo than your direct competition. You can see what you like and don’t like in websites that are similar to yours. 

Not to mention, if you find a certain pattern across your competitor’s sites that visitors love, you can add it as a must for your site. If you hated that a particular website didn’t have the feature that another had or vice versa, it’s easier to build your site from the ground up to achieve what you want.

Your Favorites

Just as it can be helpful to study competitors for website inspo, it can also be just as meaningful to study your favorite websites in general. 

Sure, many website designs are niche specific, such as a picture-heavy photography site or simplistic, modern looks advertising minimalism, but it’s okay to shake things up. Take note of what draws you to all of your favorite sites, both aesthetically and functionality-wise.

Popular Web Templates 

If you’re stumped on how to find website designs you love, don’t be afraid to look at generic templates to research what you’d like. 

Templates, especially highly rated ones are a great way to find new ideas and narrow down what makes a site work. You can also read comments from past template users to see what they liked or didn’t like before taking on the design for yourself. 

Customer reviews are a great way to understand how the website works once actually implemented.

Web Award Winners 

Every year, multiple organizations run award competitions that specifically look at website design. If you’re looking for next-level ideas that aren’t so run-of-the-mill, these competitions are usually where you can find them. 

Keep in mind that some of the more advanced websites may be pricier, though if you can afford it, opting for a higher-end layout, or even one that mimics it can be a great choice.

Go Shopping

Plenty of online stores are centered around finding users the perfect template for their website. That can mean shopping through your chosen host provider, or a marketplace like Etsy with tons of sellers creating and selling custom-made templates. 

The key here is ensuring that your chosen template is compatible with the site functions you want to have and the web platform you hope to build on. It may be helpful to begin that search on your hosting provider to ensure the template is compatible, but it doesn’t need to.

Consult a Web Builder 

Another option for finding the site of your dream is to have it built from the ground up. 

Whether you go through an agency or consult a freelancer, companies will usually be happy to present a few theme ideas for your needs and even build mock-ups so that you can find one that works for you. 

While this won’t be as simple as simply installing a template, the custom approach allows your complete vision to come to life. Also, you avoid costly repairs in the end, like contracting someone to fix numerous bugs. 

Whichever method you choose, it’s important to go with a high-quality reputable source. If you simply choose the first idea you come across or implement something based on looks and not functionality, you can run into serious troubles in the end. If you’re running into problems, consider using a website annotation tool that helps to target and fix issues. 


Finding a website that fits your need is possible, though it will require a bit of effort upfront. With a properly designed site that boasts both functionality and appeal for visitors, you’ll find that those efforts are quickly made up for in a successful site.

Whether your goal is to focus on affiliate marketing, generate new leads, or simply help those in a niche find their way, a solid website design is the path forward. 

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