Outbrain, a leading content recommendation platform, has announced the pricing of its initial public offering of 34,000,000 ordinary shares at a price to the public of $17.00 per share. The shares began trading on the Nasdaq Global Select Market on June 4, 2021, under the ticker symbol “OUT.” Outbrain’s ordinary shares are also listed on the Tel Aviv Stock Exchange.
The offering is expected to close on June 9, 2021, subject to customary closing conditions. Outbrain has granted the underwriters a 30-day option to purchase up to an additional 5,100,000 ordinary shares at the initial public offering price, less the underwriting discounts and commissions.
Outbrain also announced the launch of TaboolaShield, a new brand safety technology that enables advertisers to better protect their campaigns from appearing on inappropriate content. TaboolaShield is the first brand safety solution that combines language understanding, content categorization, and Outbrain’s proprietary AI-driven algorithm to detect and block content that may contain inappropriate material. Outbrain’s proprietary AI-driven algorithm is able to detect and block content that may contain inappropriate material or have a negative sentiment.
Outbrain is also proud to be a sponsor of AdWeek, the world’s premier event for marketing and media professionals. Outbrain is joining forces with CBS Interactive, the organizer of AdWeek, to bring the latest innovations in digital marketing to the forefront. Outbrain and CBS have launched a series of virtual sessions that will provide an in-depth look at the latest trends and tools in digital marketing.
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FAQ
Q: What is the Outbrain IPO?
A: Outbrain, a leading content recommendation platform, has announced the pricing of its initial public offering of 34,000,000 ordinary shares at a price to the public of $17.00 per share. The shares began trading on the Nasdaq Global Select Market on June 4, 2021, under the ticker symbol “OUT.”
Q: What is TaboolaShield?
A: TaboolaShield is a new brand safety technology that enables advertisers to better protect their campaigns from appearing on inappropriate content. TaboolaShield is the first brand safety solution that combines language understanding, content categorization, and Outbrain’s proprietary AI-driven algorithm to detect and block content that may contain inappropriate material.
Q: What is Outbrain’s involvement with AdWeek?
A: Outbrain is a sponsor of AdWeek, the world’s premier event for marketing and media professionals. Outbrain has partnered with CBS Interactive, the organizer of AdWeek, to bring the latest innovations in digital marketing to the forefront. Outbrain and CBS have launched a series of virtual sessions that will provide an in-depth look at the latest trends and tools in digital marketing.
Conclusion
Outbrain’s IPO is a major milestone for the company and the digital marketing industry as a whole. The company’s offering of 34,000,000 ordinary shares at a price to the public of $17.00 per share began trading on the Nasdaq Global Select Market on June 4, 2021. Outbrain has also launched TaboolaShield, a new brand safety technology, and is a sponsor of AdWeek, offering a series of virtual sessions that will provide an in-depth look at the latest trends and tools in digital marketing. With its IPO, Outbrain is positioned to be a major player in the digital marketing industry for years to come.
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