As jewelry designers in New York ourselves, we’ve been encouraging customers to buy designer jewelry. There are many reasons why we encourage them in this manner. However, some people prefer a particular designer over the other. It’s not just about being a bandwagon; it’s majorly about the psychology of customers and, of course, the intricacy of the designs created by CAD for jewelry design.
What makes one choose a particular designer? Here’s a gist of insight into the consumer’s mind.
In our talks with plenty of our customers who love the jewelry designs we made using 3D rendering animation, here’s what we found out:
- Have Great Photos!
This elicited a lot of responses, which was actually rather surprising. People are interested in seeing well-photographed jewelry. From every viewpoint. On the palm of the hand, the back of the neck, the wrist, or the ear. Upgrade your photographs if there’s one part of your jewelry business you’d like to improve this year. This will definitely help you bag new customers.
- Embrace Quality
Quality is another important factor, and hand-fabricated items were frequently highlighted. People desire jewelry that they can invest in with confidence, knowing that it will last a lifetime.
- The Design
The design itself must be one-of-a-kind, not overly trendy, and not mass-produced in a factory. People expressed a preference for unique finishes and textures, as well as for handcrafted items. Thinking outside the box. In fact, CAD for jewelry design helps build a portfolio of unique designs. Originality was a word that came up repeatedly in the responses.
- Add Personal Touches
We’re referring to details on a piece of jewelry that reveals the designer’s identity when you see them. Do you have a specific form or size in mind for your bails? Do you use your trademark texture on all of your pieces? Is your final product true to you, or might it be mistaken for the work of another designer?
- Comfortable to Wear
Comfort is important, but it’s not the sole feature of this item. People want designers to produce jewelry that blends in with their existing wardrobe. They’ll be able to layer it with other designer pieces and antique jewelry. These are some of the things that jewelry designers should take into consideration while using CAD for jewelry design to cater to the whim of each of their customers.
- Designer as a Person
Although this wasn’t the most popular response, we did see several people respond. People want to communicate with the jewelry designers they buy from and feel a connection with them. They want their aesthetic to match, whether it’s purely stylistic or includes a sustainability component. Customers who value particular characteristics of the designer’s work will be drawn to them. This does, in ways, set apart the designer’s work.